Crappy Content: How To Tell If It Smells & What You Can Do To Freshen It Up
There’s more to creating great content than technical accuracy. These tips will help you clean up problem areas so your content goes from stinky to smelling oh-so sweet.
Lisa Horn
About Lisa Horn
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Seven Ways Blog Content Supports The Sales Process
Want to take advantage of all the benefits blogging offers? Incorporate the content into your sales process. These seven ways show you how.
Steal This Blog Idea #1: What We Love About Taco Bell’s Hot New Luggage Collection
Need to publish a blog post and are out of ideas? Kick writer’s block and steal this story idea about Taco Bell’s hot new luggage collection.
Content Strategy: Busting The Three Biggest Myths
Get out the wrecking ball. We’re busting the three big myths about creating a content strategy so you can boost the effectiveness of your content marketing efforts plus add more clarity and ease to the process.
Client Blog Spotlight: Six Favorite Koozie Group Factory Tour Finds
Anytime you attend an event, whether it’s a trade show, educational conference or factory tour, there’s a blog post waiting to happen. See how we recapped Corporate Specialties’ attendance at a Koozie Group factory tour & turned it into a sales support tool.
Making Connections: The More You Know, The More You Care
Look at the kind of stories you are telling—either your personal brand or company brand. Are you giving customers a way to connect with you in a meaningful way? Are you helping them learn more about what makes you “you?” If you like music, we definitely have a connection.
Client Blog Spotlight: 7 Delicious Holiday Food Gifts That Deliver Joy
In this holiday food gifts post we wrote for the Corporate Specialties blog, we elevated the basic product specs with just the right amount of romance copy + great photos to get readers’ mouths watering and fingers clicking “buy.”
Writing A Blog Post: You Don’t Have To Begin At The Beginning
Have you ever sat down to write a blog post and…nothing happens…except the blinky-blink-blink of the cursor on a crisp, white sheet of digital paper? Then use this writing hack to get back on track.
Client Blog Spotlight: Warm Up Apparel Promos With Corporate Outerwear
In this corporate outerwear post we wrote for the Corporate Specialties blog, we talk about why jackets, vests and hoodies can warm up apparel promos + showcase some hot styles for inspiration.
Client Blog Spotlight: 5 Favorite Reusable Straws For Eco-Friendly Promotions
In this reusable eco-friendly straws post we wrote for the Corporate Specialties blog, we showcased a variety of stainless steel and silicone straws + talked about how to use them in promotional campaigns.