The Ultimate Guide To Earned Media For Small Businesses
You don’t have to be a big corporation to be published in the media. You do, however, need to know how to work with the media in order to become a trusted go-to source.
Earned Media
Client Earned Media: Forbes Feature – Seven Tips For Building A Themed, Interactive Event Experience
Valerie Hayman Sklar, president of Corporate Specialties, asked us to ghostwrite an article that would showcase her event marketing expertise. The goal: Generate visibility for her company + complement her sales process and help land even more event marketing business.
Client Earned Media: Forbes Feature – Five Tips To Implement Corporate Health And Wellness Programs
Valerie Hayman Sklar, president of Corporate Specialties, asked us to ghostwrite an article on health and wellness programs for Forbes.com that would not only generate visibility for her company but also complement her sales process.
Promo Marketing Feature: Are Promo Industry Firms So Desperate For Short-Term Gains That They’re Willing To Gamble Their Future?
In the Promo Marketing Magazine article “Are Promo Industry Firms So Desperate For Short-Term Gains That They’re Willing To Gamble Their Future?,” we examine the issues and show how brand safety and responsible sourcing are selling tools that can be used to increase loyalty with existing customers as well as to convert prospects into clients.
Nonprofit PRO Feature: Five Pillars Of Nonprofit Brand Safety
In the article “5 Pillars Of Nonprofit Brand Safety” for Nonprofit PRO Magazine, we talk about the five pillars of brand safety—social responsibility, product safety, product quality, environmental stewardship and supply chain security—so that you can continue putting promotional products to work without putting your brand at risk.
Promo Marketing Feature: Rationalizing Your Way Out Of Responsible Promo Sourcing
In the Promo Marketing Magazine article “Rationalizing Your Way Out Of Responsible Promo Sourcing,” we get real and debunk the excuses suppliers and distributors tell themselves to rationalize their way out of providing safe and responsibly sourced promotional products. It may make you a bit uncomfortable, and that’s ok. A little tough love never hurt anyone.
Promo Marketing Feature: Promo Buyers’ Expectations…Can You Meet Their New Demands?
In the Promo Marketing article “Promo Buyers’ Expectations: Can You Meet Their New Demands,” we talk about understanding your responsibilities and how to prepare yourself to meet buyer demands for brand safety.
