Valerie Hayman Sklar, president of Corporate Specialties, asked us to ghostwrite an article on health and wellness programs for Forbes.com that would not only generate visibility for her company but also complement her sales process.
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In this post we wrote for the Corporate Specialties blog, we curated five top-selling picnic and barbeque items, starting with one of the finest picnic baskets to be found. Intrigued? Read on.
In this post we wrote for the Corporate Specialties blog, we curated a special selection of eco-friendly garments that are not only good for your style but also great for brand visibility and even better for the planet.
In this Maker Spotlight on the Ponoko Blog, we chat with Stephanie Law about how she has carved out a unique niche for her artwork and successfully incorporated laser cutting into the final product. By properly framing her image (literally and figuratively), Stephanie has built an unmistakable brand that actually makes people stop on the street to take a closer look.
Promo Marketing Feature: Are Promo Industry Firms So Desperate For Short-Term Gains That They’re Willing To Gamble Their Future?
In the Promo Marketing Magazine article “Are Promo Industry Firms So Desperate For Short-Term Gains That They’re Willing To Gamble Their Future?,” we examine the issues and show how brand safety and responsible sourcing are selling tools that can be used to increase loyalty with existing customers as well as to convert prospects into clients.
In the article “5 Pillars Of Nonprofit Brand Safety” for Nonprofit PRO Magazine, we talk about the five pillars of brand safety—social responsibility, product safety, product quality, environmental stewardship and supply chain security—so that you can continue putting promotional products to work without putting your brand at risk.
A software engineer by day and horologist by night, Mark Wilson loves making clocks in his time off. In this Maker Spotlight on the Ponoko Blog, we dive into Mark’s approach to chronicling the hours—one carefully placed word at a time.
In the Promo Marketing Magazine article “Rationalizing Your Way Out Of Responsible Promo Sourcing,” we get real and debunk the excuses suppliers and distributors tell themselves to rationalize their way out of providing safe and responsibly sourced promotional products. It may make you a bit uncomfortable, and that’s ok. A little tough love never hurt anyone.
In the Promo Marketing article “Promo Buyers’ Expectations: Can You Meet Their New Demands,” we talk about understanding your responsibilities and how to prepare yourself to meet buyer demands for brand safety.