Client Blog Spotlight: 5 Favorite Reusable Straws For Eco-Friendly Promotions
When it comes to branded merch, there’s an enthusiasm for eco-friendly items unlike other product categories. So if being green is an authentic component of your brand values, the environment can be a great connection point with your clients.
With consumers becoming more conscientious about the environment, they’re often particularly passionate about protecting oceans, lakes and streams and minimizing waste through the use of reusable straws. Since Corporate Specialties creates a lot of eco-friendly campaigns, it made sense for us to develop content to support these sales opportunities.
In the article 5 Favorite Reusable Straws For Eco-Friendly Promotions, we hand-selected five straw options that show how stainless steel and silicone straw sets are great options to include in multi-item gift packs for customer or donor thank-you gifts, employee onboarding programs, corporate sales meeting welcome boxes or client sales call leave-behind gifts as well as lumpy direct mail campaigns.
Thirsty to learn more? Read the post on the Corporate Specialties blog here.
Takeaway: Content matters. To change the perception from commodity broker to promotional marketing agency, the way we talk about product must also change. Blogging is the natural way to add storytelling into the sales process without it being overly salesy.
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What’s Next: Forget spamming your email list with sales flyers. To keep clients from ordering off Amazon or shopping Custom Ink, you need the right kind of content that effectively supports the sales process and showcases the value you add. We can help. Contact us here to get started.
Feedback: What did you think of this article? Do you publish product-focused blog posts? If so, how are you using these posts to support the sales process? We’d love to learn more about your experience as well as how this article resonated with you. Drop us a line here and let’s get the conversation going.
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