Valerie Hayman Sklar, president of Corporate Specialties, asked us to ghostwrite an article that would showcase her event marketing expertise. The goal: Generate visibility for her company + complement her sales process and help land even more event marketing business.
Weighing the options of keeping your content production internal vs. partnering with a content agency? Ask yourself these 11 questions to determine what capabilities you currently have, and then you can make a decision with confidence.
Out of ideas for your next blog post? Steal this one about how Reece’s created an immersive brand experience through the launch of Reece’s University
Is blogging really an effective way to create brand awareness, engage prospective customers and existing clients, support the sales process and create long-term loyalty? Absolutely. But don’t take our word for it. Check out these stats that prove it.
There’s more to creating great content than technical accuracy. These tips will help you clean up problem areas so your content goes from stinky to smelling oh-so sweet.
Want to take advantage of all the benefits blogging offers? Incorporate the content into your sales process. These seven ways show you how.
Need to publish a blog post and are out of ideas? Kick writer’s block and steal this story idea about Taco Bell’s hot new luggage collection.
Get out the wrecking ball. We’re busting the three big myths about creating a content strategy so you can boost the effectiveness of your content marketing efforts plus add more clarity and ease to the process.
Anytime you attend an event, whether it’s a trade show, educational conference or factory tour, there’s a blog post waiting to happen. See how we recapped Corporate Specialties’ attendance at a Koozie Group factory tour & turned it into a sales support tool.
Look at the kind of stories you are telling—either your personal brand or company brand. Are you giving customers a way to connect with you in a meaningful way? Are you helping them learn more about what makes you “you?” If you like music, we definitely have a connection.