Steal This Blog Idea #1: What We Love About Taco Bell’s Hot New Luggage Collection

Need to publish a blog post and are out of ideas? Steal this one about Taco Bell’s hot new luggage collection and use it as a jumping off point to talk about how luggage can be incorporated into new product debuts, company stores and more.

We’ve written the intro for you:

Taco Bell is no stranger to creating hot merch. Back in 2014, the internet went crazy over their waffle taco pajamas that promoted the new breakfast menu. They did it again in 2021 when they debuted a line of sleepwear, which is complemented by to-die-for plush blankets that mimic the appearance of their famous hot sauce packets. Fire!!!

And now that travel has returned, the restaurant chain has created a new line of luggage in collaboration with Calpack. Talk about an effective way to get your logo to travel across the globe!

To make this story your own, add your own spin by:

• Including the lessons you learned from this merch debut
• Adding commentary on the elements of what makes the campaign successful
• Sharing what your audience can learn and implement to make their campaigns better
• Demonstrating how your customers can integrate luggage into their campaigns 
• Showcasing a selection of your fave luggage items that can be ordered today

For transparency, be clear that you don’t have an affiliation with the program (unless you do). It’s not cool to misrepresent involvement, but it is cool to praise the creativity of others and talk about why their ideas are effective.

Pro Tip: By using a news story as a starting point and then adding your own commentary on the elements of what makes the campaign successful + what your audience can learn and implement to make their campaigns better, you’ve got a topical, educational and entertaining article that shows the power of promotional products when they are thoughtfully integrated into marketing campaigns. That’s how you create content that matters.

What’s Next: Want to steal more ideas? See the entire collection—and bookmark the page for future reference—here.

Love this idea but don’t have the time or staff to write it yourself. No problem. Hire us to write it for you! We’d love to customize this piece by integrating your takeaways + tailoring it to your audience. Contact us here to get the convo started.

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Feedback: Did you steal this idea and publish a blog post using it as a starting point? We’d love to read it! Drop us a line here with the URL and let us know how it went and what response you got from readers.

Have you seen a great merch collection we should write about? Send us the link here.

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Image courtesy of Taco Bell