Is blogging really an effective way to create brand awareness, engage prospective customers and existing clients, support the sales process and create long-term loyalty? Absolutely. But don’t take our word for it. Check out these stats that prove it.
There’s more to creating great content than technical accuracy. These tips will help you clean up problem areas so your content goes from stinky to smelling oh-so sweet.
Want to take advantage of all the benefits blogging offers? Incorporate the content into your sales process. These seven ways show you how.
Need to publish a blog post and are out of ideas? Kick writer’s block and steal this story idea about Taco Bell’s hot new luggage collection.
Get out the wrecking ball. We’re busting the three big myths about creating a content strategy so you can boost the effectiveness of your content marketing efforts plus add more clarity and ease to the process.
Anytime you attend an event, whether it’s a trade show, educational conference or factory tour, there’s a blog post waiting to happen. See how we recapped Corporate Specialties’ attendance at a Koozie Group factory tour & turned it into a sales support tool.
Look at the kind of stories you are telling—either your personal brand or company brand. Are you giving customers a way to connect with you in a meaningful way? Are you helping them learn more about what makes you “you?” If you like music, we definitely have a connection.
In this holiday food gifts post we wrote for the Corporate Specialties blog, we elevated the basic product specs with just the right amount of romance copy + great photos to get readers’ mouths watering and fingers clicking “buy.”
Have you ever sat down to write a blog post and…nothing happens…except the blinky-blink-blink of the cursor on a crisp, white sheet of digital paper? Then use this writing hack to get back on track.
In this corporate outerwear post we wrote for the Corporate Specialties blog, we talk about why jackets, vests and hoodies can warm up apparel promos + showcase some hot styles for inspiration.