Look at the kind of stories you are telling—either your personal brand or company brand. Are you giving customers a way to connect with you in a meaningful way? Are you helping them learn more about what makes you “you?” If you like music, we definitely have a connection.
In this holiday food gifts post we wrote for the Corporate Specialties blog, we elevated the basic product specs with just the right amount of romance copy + great photos to get readers’ mouths watering and fingers clicking “buy.”
Have you ever sat down to write a blog post and…nothing happens…except the blinky-blink-blink of the cursor on a crisp, white sheet of digital paper? Then use this writing hack to get back on track.
In this corporate outerwear post we wrote for the Corporate Specialties blog, we talk about why jackets, vests and hoodies can warm up apparel promos + showcase some hot styles for inspiration.
In this reusable eco-friendly straws post we wrote for the Corporate Specialties blog, we showcased a variety of stainless steel and silicone straws + talked about how to use them in promotional campaigns.
Valerie Hayman Sklar, president of Corporate Specialties, asked us to ghostwrite an article on health and wellness programs for Forbes.com that would not only generate visibility for her company but also complement her sales process.
In this post we wrote for the Corporate Specialties blog, we hand-selected school spirit items that undergrads and alumni love to help get the sales process “fired up up up – fired up!”
In this Maker Spotlight on the Ponoko Blog, we chat with Stephanie Law about how she has carved out a unique niche for her artwork and successfully incorporated laser cutting into the final product. By properly framing her image (literally and figuratively), Stephanie has built an unmistakable brand that actually makes people stop on the street to take a closer look.
In the Promo Marketing Magazine article “Are Promo Industry Firms So Desperate For Short-Term Gains That They’re Willing To Gamble Their Future?,” we examine the issues and show how brand safety and responsible sourcing are selling tools that can be used to increase loyalty with existing customers as well as to convert prospects into clients.
In the article “5 Pillars Of Nonprofit Brand Safety” for Nonprofit PRO Magazine, we talk about the five pillars of brand safety—social responsibility, product safety, product quality, environmental stewardship and supply chain security—so that you can continue putting promotional products to work without putting your brand at risk.