Client Blog Spotlight: 7 Delicious Holiday Food Gifts That Deliver Joy

The holiday selling season offers big profit potential for promotional marketers. But with all the many choices, clients can easily get overwhelmed. 

One way to add ease to their holiday gift giving and land the order? Create content that thoughtfully curates products to your clients’ needs and budget 

In the Corporate Specialties article Season’s Greetings: 7 Delicious Holiday Food Gifts That Deliver Joy, we hand-selected seven products that can create an experience (making soft pretzels, for example), tap into a trend (charcuterie) and are unique (edible cookie dough) along with showcasing favorites. Additionally, we elevated the basic product specs with just the right amount of romance copy + great photos to get readers’ mouths watering and fingers clicking “buy.” Read the post here.

Takeaway: Content matters. To change the perception from commodity broker to promotional marketing agency, the way we talk about product must also change. Blogging is the natural way to add storytelling into the sales process without it being overly salesy.

What’s Next: Forget spamming your email list with sales flyers. To keep clients from heading over to the local big box store and selecting generic holiday gifts, you need the right kind of content that effectively supports the sales process. We can help. Contact us here to get started.

Feedback: What did you think of this article? Do you publish product-focused blog posts? If so, how are you using these posts to support the sales process? We’d love to learn more about your experience as well as how this article resonated with you. Drop us a line here and let’s get the conversation going.

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