Client Blog Spotlight: Merch To Make Summertime’s Picnics And Barbeques The Best Yet

What makes summertime great? No school. Vacation. Garden-fresh fruits and veggies. The smell of Coppertone. Picnics in the park. Grilling up a feast in the backyard (bonus points if there’s a pool…and floaties). And, most importantly, having fun with friends and family.

Companies want their brands associated with making fond memories, right? That’s why we suggested writing about lifestyle promotional products such as picnic and BBQ items to our customer, Corporate Specialties. They loved the idea.

In the article Five Lifestyle Promotional Products To Make Summertime’s Picnics And Barbeques The Best Yet, we curated five top sellers starting with one of the finest picnic baskets to be found. Intrigued? Keep reading here.

Takeaway: Content matters. To change the perception from commodity broker to promotional marketing agency, the way we talk about product must also change. Blogging is the natural way to add storytelling into the sales process without it being overly salesy.

What’s Next: Forget spamming your email list with sales flyers. To keep clients from ordering off Amazon or shopping Custom Ink, you need the right kind of content that effectively supports the sales process and showcases the value you add. We can help. Contact us here to get started.

Feedback: What did you think of this article? Do you publish product-focused blog posts? If so, how are you using these posts to support the sales process? We’d love to learn more about your experience as well as how this article resonated with you. Drop us a line here and let’s get the conversation going.

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