Client Blog Spotlight: 3 Cozy Promotional Products That Will Melt Customers’ Hearts

Publishing seasonal content is an essential component of any editorial calendar. It allows you to have timely blog posts intermingled with evergreen content (posts that are relevant to your audience’s needs all year round). 

When the temperatures were about to drop and a chill in the air was coming, we didn’t want to let Corporate Specialties’ marketing efforts grow cold. So we added a spark by writing an article spotlighting cozy merch. 

In the post Winter-Proof Your Brand: 3 Cozy Promotional Products That Will Melt Customers’ Hearts, we curated a selection of luxurious blankets and warm knit caps, scarves and gloves to give readers ideas for how customers can snuggle up to their brand. It was the perfect lead-in to the holiday sales season because cozy promotional products make corporate gift-giving easy. 

Want to see how we designed content around cozy merch to warm up blog content ROI? Read the post here.

Takeaway: Content matters. If you want to shift from being seen as a commodity broker to a true promotional marketing partner, your content must reflect this evolution. Blogging allows you to tell the stories behind your products, positioning them as strategic tools rather than mere items for sale.

What’s Next: If you’re still depending on sales flyers to market your business, it’s time to rethink this approach. Integrating content into your sales process not only showcases your value but also keeps clients from seeking alternatives—like ordering merch on Amazon or VistaPrint. Let’s connect and start creating content that matters to your ideal clients.

Feedback: What did you think? Do you publish product-focused blog posts? Would this kind of content help support your sales process? We’d love to hear your perspective here. 

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