Client Earned Media: Forbes Feature – Five Tips To Implement Corporate Health And Wellness Programs

Businesses are learning that mental health and wellness are not only good for their employees but they are also good for a more enjoyable workplace, productivity and not inconsequentially, their bottom line. As a result, companies are putting their money where their mouth is and they are increasingly purchasing from an array of associated merch options to support their commitments to their employees in this regard.  

Because mental health is such a hot topic, Valerie Hayman Sklar, president of Corporate Specialties, asked us to ghostwrite an article that would not only generate visibility for her company but also complement her sales process. 

In the article Five Ways To Implement A Corporate Health And Wellness Program Employees Will Love published on Forbes.com, we wrote about how companies that prioritize wellness have stronger connections to their employees and how these team members are happier and more engaged. 

But corporate health and wellness programs are about much more than improving productivity and reducing absenteeism. Providing a support system within the workplace that directly impacts employee health and wellness not only increases their engagement but also helps support them in reaching their potential. 

Done right, vibrant health and wellness programs help others be the best they can be. These programs are not only good for business, but it’s also good for the people in the business, too. 

Now when Valerie has the opportunity to talk with her clients about how to implement a health and wellness program, she has content ready to send them so they can understand her philosophy and see her expertise. And since the article was published by Forbes, there’s added credibility. 

Earned media is an investment, but it’s significantly more cost effective than advertising because you can continue to reap the benefits by incorporating the content into your sales process and realize ROI for years to come. 

To see how the story turned out, read it here.

Takeaway: Content matters. And having additional ways of sharing your thought leadership beyond your own blog matters, too. By establishing relationships with publications your prospective clients read and working with them on earned media opportunities, you can reach new audiences while building your brand, sharing your expertise and boosting your online reputation.

What’s Next: Media relations complements all your other marketing initiatives—websites, blogging, social media, email blasts, catalogs, printed collateral, direct mail campaigns and events. Regardless of economic climate, a targeted media relations plan can make effective use of your marketing dollars at a fraction of the cost of advertising. Plus, the implied third-party endorsement of being featured in publications positively impacts your corporate credibility.

If you’re interested in becoming the go-to expert for your favorite publications, we can develop a strategy that aligns your knowledge with the publications’ needs to craft a targeted pitch of your expertise. Then we can ghostwrite the articles when they say “yes!” Contact us to learn how we can work together.

Feedback: What did you think of this article? Do you use earned media as a part of your marketing strategy? If so, how do you use these articles to support the sales process? We’d love to learn more about your experience working with the media as well as how this article resonated with you. Drop us a line here and let’s get the conversation going.

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