Client Blog Spotlight: Emulating “The Bear” Iconic T-Shirt For Your Business
If you’re a TV watcher or pop culture enthusiast, you undoubtedly know about Hulu’s The Bear starring Jeremy Allen White who plays Carmen “Carmey” Berzatto, a chef who returns to his hometown of Chicago to manage his deceased brother’s restaurant. Audiences are obsessed with the show, with its chaotic kitchen, business stress and dysfunctional characters.
Certainly, it’s not the typical recipe for a hit TV series, and Carmey’s “uniform” of t-shirts is just as unlikely to be the fashion statement everyone wants to own. But they do.
That’s why it was so fun exploring the world of luxury white t-shirts and the dupes available in the promo industry for the Corporate Specialties blog. In the post “Get ‘The Bear’ Look: How To Emulate The Hit TV Show’s Iconic T-Shirt For Your Business,” we did a deep dive into vintage loopwheel t-shirts and how they differ from modern tubular t-shirts. Researching this was so interesting!
Then, because we know that not all t-shirts are created equal, we sampled a number of best sellers to determine which options are most comparable to the t-shirt worn by Jeremy Allen White in the show. From there we showcased our favorites + gave tips to help readers determine if tubular or side-seamed shirts are best for their needs.
Not only were we able to tap into a timely pop culture trend, but we were also able to provide in-depth research on garment construction alongside a product showcase. It turned out extremely well, and we’re super proud of our work on this one.
Check it out for yourself here.
Takeaway: Content matters. To elevate the perception of your brand, the quality of your content must be elevated as well. Incorporating current events, pop culture, research or educational resources within your blogging program not only provides a better reader experience but also allows you to naturally support your sales process without being overly salesy.
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What’s Next: With no differentiation between you and the competition, buyers resort to using price as a deciding factor and ordering merch off Amazon or Custom Ink. To highlight your expertise and convince buyers you can meet their needs, you need the right kind of content that effectively supports the sales process and showcases the value you add. We can help. Contact us here to get started.
Feedback: Have you incorporated current events or pop culture into your content? How do you balance this kind of content in your editorial calendar? Share about your experience as well as how this article resonated with you here.
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Photo of Jeremy Allen White courtesy of Hulu’s The Bear
