Client Blog Spotlight: Retail-Inspired Coffee Mugs Perk Up Marketing Campaigns

Americans consume 400 million cups of coffee per day, which is equivalent to 140 billion cups of coffee per year…and that makes us the leading consumer of coffee in the world. Just to prove we’re crazy for coffee, 49% of coffee drinkers would rather give up their cell phone for a month and 52% would rather go without a shower in the morning—oh my!—than give up their daily cup of joe. 

With all this sipping, it’s no wonder brands want promotional coffee mugs in their marketing campaigns!

In the Corporate Specialties blog post 3 Retail-Inspired Promotional Coffee Mugs That Perk Up Marketing Campaigns, we wanted to add a twist by spotlighting on-trend mugs that tie into today’s home decor trends of neutrals, minimalism and hygge.

We went with a neutral theme for this editorial, hand-selecting products that would be equally at home in modern farmhouse or industrial interiors. For bonus points, we chose mugs that would pair nicely with cozy merch that was featured in a previous Corporate Specialties blog post, giving readers ideas for combining products to create even more luxurious corporate gifts.

Check out the vibe and see how we did it here.

Takeaway: Content matters. If you want clients to view you as a creative marketing partner rather than just a product source, the way you talk about your offerings must change. Blogging allows you to tell the stories that highlight your expertise and position you as a true promotional marketing agency.

What’s Next: Sales flyers alone won’t cut it anymore. To truly engage clients and keep them loyal, you need content that speaks to their desires. Simultaneously, the content must be woven into your sales process to achieve maximum ROI. We can help do both. Reach out here to find out how.

Feedback: What did you think of this article? How do you tap into trends in your blog posts? Do you build complementary content into your editorial calendar? Share you thoughts here.

Like this? Please share it on social media so others can benefit, too.