Earned Media

In the Promo Marketing Magazine article “Are Promo Industry Firms So Desperate For Short-Term Gains That They’re Willing To Gamble Their Future?,” we examine the issues and show how brand safety and responsible sourcing are selling tools that can be used to increase loyalty with existing customers as well as to convert prospects into clients.

In the article “5 Pillars Of Nonprofit Brand Safety” for Nonprofit PRO Magazine, we talk about the five pillars of brand safety—social responsibility, product safety, product quality, environmental stewardship and supply chain security—so that you can continue putting promotional products to work without putting your brand at risk.

In the Promo Marketing Magazine article “Rationalizing Your Way Out Of Responsible Promo Sourcing,” we get real and debunk the excuses suppliers and distributors tell themselves to rationalize their way out of providing safe and responsibly sourced promotional products. It may make you a bit uncomfortable, and that’s ok. A little tough love never hurt anyone.

In the Promo Marketing article “Promo Buyers’ Expectations: Can You Meet Their New Demands,” we talk about understanding your responsibilities and how to prepare yourself to meet buyer demands for brand safety.